Social Media Advertising is one of the biggest opportunities for businesses to receive brand exposure and attain more revenue per month. How? Let’s dive in!
As you might notice, everywhere you look everyone has their eyes glued to their phone and are browsing through social media. One of the biggest problems we see today is businesses not using the power of social media to grow their business.
“What exactly does this mean?” you might be wondering. Well, if we take a look at one of the biggest social media platforms (Facebook) you will get a better understanding of how to grow your business. Globally, there are about 2.7 BILLION monthly active Facebook users, and roughly 1.8 BILLION daily active Facebook users.
In the US alone, there are 256 MILLION daily active Facebook users. The amazing thing about Facebook Advertising is that you can target someone’s location, demographic, and profile information.
Facebook can target very detailed information just like Sally down the road with blue eyes, age 32, brown hair, and her interest in a pair of red shoes. YES! It is that detailed! And the crazy thing about this is that most businesses are leaving a lot of the money on the table without the proper marketing strategy.
“But I already post on social media! I know how to advertise my posts!” Well… You really can’t since Facebook changed their algorithm in 2012 for reaching customers. When you post on Facebook to attract new customers, you are only reaching 2-3% of your market. This is called “Organic Advertising” which means you are very limited to reaching your target market.
“So how can I get more customers and earn extra revenue for my business?” The answer is simple: “Paid Advertising”. Facebook Advertising is the cheapest and most effective way to reach your potential customers and target EXACTLY what you want. Now we know the difference between the two types of advertising on social media and now NEED to know how to USE paid advertising.
Well, it isn’t easy to explain and would get very technical to tell you EVERYTHING about using paid advertising. In short, it requires a lot of time, strategy, and testing to get the absolute best results for your business. Surprisingly, the average ROI for most businesses is about 450% when using Facebook Ads, compared to using billboards and radio advertisements that get nowhere near that number.
Paid Advertisement allows you to unlock the power of detailed targeting to reach customers interested in your product or service. They simply click on the ad and you can have them buy directly through the link, book an appointment, or have them go to an event. There are endless possibilities for what you want to achieve through the ads.
It takes years to master how to properly set up ads and attain a great ROI. In fact, that is exactly what we do for your business so you don’t have to go through all of the hassles of figuring it all out by yourself. We are extremely passionate and driven to achieve the goals of your business. These goals could be extra revenue, brand exposure, and an even bigger fan base than ever before.
Hope this helps give you a better perspective of how powerful social media can be for your business. If you would like to learn more about Social Media Advertising, or even want to partner with us, we would be more than happy to! Just drop us a message up in the contact link: https://m.me/multipeakmarketing or https://multipeakmarketing.com/contact